Controversy Over Super Bowl Ad

Member Organization: 
Ms. Foundation for Women

Fox News, Special Report with Bret Baier


28 January 2010
Young football star is at center of debate over political statement that will be made on the biggest sports day of the year.


Transcript (with errors)

Bret Baier:     Football star who has become the pride of Florida is at the center of a controversy that has nothing to do with wins and losses. Correspondent Shannon Bream reports on a political stalemate set to be made on the biggest sports day of the year."

Shannon Bream:     The biggest showdown on Super Bowl Sunday may not be on the field but on the airwaves. As pro choice groups call on CBS to drop a pro life featuring college football superstar Tim Tebow and his mother Pam. It's funded by the Christian organization Focus on the Family.

Jim Daly, Focus on the Family President:     And we know what the ad is and we thought this'll be great for the country to see. We didn't expect the level of controversy especially from people that haven't seen the ad.

Shannon Bream:     The ad will tell the story of Pam Tebow's decision not to have an abortion while pregnant with Tim. A number of women's groups say they not only object to the ad but also to the group behind it. The National Organization for Women calls Focus on the Family anti-woman and says the ad puts women's health at risk by quote "promoting ideology over medicine." The Women's Media Center says Focus on the Family is anti-equality and divisive. Other groups are equally wary.

Kierra Johnson, Choice USA [Ms. Foundation for Women grantee]:     "They're known to  spew hate and be very divisive and I'm I have no doubt that will come through and I don't believe that it has a place, again, this un American hate doesn't have a place in this all American past time."

Shannon Bream:     Catholic organizations tried to air a pro life commercial during last year's Super Bowl. It was rejected by NBC which reportedly told the groups it did not allow political or issue advocacy advertisements. This year CBS is standing by its decision to air the spot featuring the Tebows. In a statement the network says quote "At CBS our standards and practices process continues to adhere to a process that insures all ads on all sides of an issue are appropriate for air. We will continue to consider responsibly produced ads from all groups..."

Tim Tebow, U of Florida Quarterback:     Some people won't agree with.

You know I think we can always bound to respect that and I stand up for what I believe, and I'm never, you know shy about that.

Shannon Bream:     The Women's Media Center says CDS is risking alienating viewers and the dollars they would spend with other CBS advertisers. But conservative groups like Concerned Women for America say they want to know why their liberal counterparts haven't raised objections to CBS programs that feature sexually graphic or misogynist to contact. In Washington Shannon Bream Fox News.