Privacy management on social media sites
Social network users are becoming more active in pruning and managing their accounts. Women and younger users tend to unfriend more than others.
A majority of social network site users – 58% – restrict access to their profiles and women are significantly more likely to choose private settings.
More than half of social networking site users (58%) say their main profile is set to private so that only friends can see it; 19% set their profile to partially private so that friends of friends can view it; and 20% say their main profile is set to be completely public. Women who use SNS are more likely than men to set the highest restrictions (67% vs. 48%).
Half of SNS users say they have some difficulty in managing privacy controls, but just 2% say it is “very difficult” to use the controls. Those with the most education report the most trouble.
In all, 48% of social media users report some level of difficulty in managing the privacy controls on their profile, while 49% say that it is “not difficult at all.” Very few users (2%) describe their experiences as “very difficult,” while 16% say they are “somewhat difficult” and another 30% say the controls are “not too difficult” to manage.
Social media users who are college graduates are significantly more likely than those with lower levels of education to say that they experience some difficulty in managing the privacy controls on their profiles.
11% of SNS users have posted content they regret.
Male profile owners are almost twice as likely as female profile owners to profess regret for posting content (15% vs. 8%). Young adults are also more prone to say they regret some of their social media postings; 15% of profile owners ages 18-29 say they have posted content they later regret, compared with just 5% of profile owners ages 50 and older.