Women and Social Media in 2012

 BlogHer has been conducting studies about women and their social media habits for the past five consecutive years. Each year we look at emerging media platforms and measure the purpose, trust and influence levels for blogs and other social media channels.

Methodology:

The 2012 study was fielded across BlogHer's network (37+ million unique visitors) and 3,000 blogs. For the sake of comparison, the survey was also fielded to a total U.S. online general population on a panel provided by Vision Critical. There were a total of 2,071 women included in the combined BlogHer and U.S. samples.

URL: 
http://www.blogher.com/women-and-social-media-2012