Business & Entrepreneurship
Corporate social responsibility today is viewed as a business imperative that provides opportunities for building customer/brand loyalty while also addressing some of the world’s greatest challenges, such as climate change, sustainable development and fair trade. The biggest hurdle for business leaders is how to align corporate social responsibility with the bottom line. Research shows that women, more often than men, generally view their careers in terms of the impact they can have on society. CSR programs can motivate and contribute to job satisfaction, not only for women, but for all employees.