Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Re:Gender Resources

Member Organizations

Resources

Blog Posts

Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers. Did you know this fact? Of course you did.
Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we...
Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of...
January 28, 2010 posted by adminThe Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the...
May 21, 2009 posted by admin Mass media is the heart of many current debates; however, the nature of the media remains double-edged. On a positive...

News

  • July 27, 2012

    Gendered Innovations in Science, Health & Medicine and Engineering at Stanford University has developed 11 methods for integrating sex and gender analysis into research projects, and 14 case studies demonstrating the benefits of using them.


  • July 26, 2012

    The Atlantic summarizes "Seeing women as objects: The sexual body part recognition bias," a study published in the European Journal of Social Psychology .


  • July 24, 2012

    The Arizona Republic reports that opponents of Arizona's controversial immigration law, Senate Bill 1070, are using dozens of e-mails sent by Russell Pearce over the past six years to allege that the law was racially motivated and that the former...


  • July 23, 2012

    A study published in the journal Organization Science finds that when managers have to explain their pay-raise decisions to employees, they tend to give more money to men than they do to women -- even if the workers' performance is equal.

    ...


  • July 19, 2012

    Amanda Marcotte examines the LA Times' misconstruction of a study on women's sports watching habits.