Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

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February 5, 2009 posted by admin As someone who studies girl culture and as a mother of a 13 year old, I can't miss the avalanche of "mean girls...
February 5, 2009 posted by admin We asked activists and scholars in the girl’s rights movement to draft a letter to President Obama, outlining...
February 3, 2009 posted by admin We asked advocates and scholars working on issues affecting girls’ lives to address the national conversation...
January 9, 2009 posted by admin New years, new administrations, change itself generally elicits a feeling of optimism in me--and I can’t...

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