Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

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Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers. Did you know this fact? Of course you did.
Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we...
Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of...
January 28, 2010 posted by adminThe Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the...
May 21, 2009 posted by admin Mass media is the heart of many current debates; however, the nature of the media remains double-edged. On a positive...

News

  • November 27, 2011

    A survey of UK women, conducted on behalf of online accessories retailer AnjliLondon.com, revealed revealed that we carry around things at least as unlikely as Mary Poppins' hat stand and potted plant.

     


  • November 27, 2011
    A study published in the journal Aggressive Behavior confirms that most women aggress against sexual rivals.
     

  • November 27, 2011

    A new survey from The Family Wealth Advisors Council, a network of independent wealth advisers, gives some clues. Women, it says, want their advisers to understand their “life pictures” and “financial journeys” rather than just...


  • November 21, 2011

    As vice president for talent development at J.P. Morgan, and later as director of recruiting at Deloitte, Jane Hyun noticed a curious thing: Many companies embrace diversity in hiring, going out of their way to bring talent on board from a wide array...


  • November 18, 2011

    According to a study performed by Harris Interactive at the behest of Gamehouse more than half of online gamers are actually female.