Communications, Culture & Society

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

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Wendy Davis, the over-night liberal and feminist superstar, has pink sneakers. Did you know this fact? Of course you did.
Sexism is not a one-party issue. Expectations to fulfill gender role requirements do not only negatively affect women, but men as well. The cards we...
Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of...
January 28, 2010 posted by adminThe Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the...
May 21, 2009 posted by admin Mass media is the heart of many current debates; however, the nature of the media remains double-edged. On a positive...

News

  • November 8, 2011
    Research has found young adults today have more friends of diverse racial backgrounds than past generations and are more willing to have relationships with those of other races and cultures. So it's no surprise that greater numbers today are...

  • October 31, 2011

    A study published in Psychological Science looks at 57 countries and finds that an individual’s sexism leads to gender inequality in the society as a whole—not surprising, but it is the largest study to find this relationship...


  • October 26, 2011

    Asking whether things would have turned out differently if Lehman Brothers investment bank had been Lehman Sisters, Julie A. Nelson posits that while, yes, men and women are different, the crucial gender angle has to do with the sorts...


  • October 24, 2011

    To most owners of the new iPhone, the voice-activated feature called Siri is more than a virtual "assistant" who can help schedule appointments, find a good nearby pizza or tell you if it's going to rain. Siri answers questions in a...


  • October 22, 2011
    Tropes vs. Women is a six-part video series by Feminist Frequency that explores the reoccurring stories, themes and representations of women in Hollywood films and TV shows. The...