Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Endangered Species: Preserving the Female Body

Date/Time: 
03/18/2011 - 03/19/2011

Endangered Species: Preserving the Female Body is an international summit to challenge the toxic culture that teaches women and girls to hate their bodies. The Women’s Therapy Centre Institute, the event’s sponsor, will launch a comprehensive, worldwide campaign in collaboration with the leading organizations and individuals already on the front lines of this public mental health epidemic. This campaign will engage government officials, educational institutions, multi-national corporations, the fashion industry, and the mainstream media to join us in creating a new visual culture one where the diverse, real beauty of women and girls is valued and magnified.

The time is now. Take back your body. Re-imagine the world.

Date: March 18-19, 2011
Location: 66 West 12th Street, New York, NY 10011
To register, and for more information, click here.
 

Expert Profile

Location: 
United States
40° 45' 21.9456" N, 73° 59' 38.2488" W

Mallika Dutt is the President and CEO of Breakthrough, a global human rights organization that uses the power of media, pop culture and community mobilization to inspire people to take bold action for dignity, equality and justice. Ms. Dutt has served as Program Officer for Human Rights at the Ford Foundation's New Delhi Office and as the Associate Director of the Center for Women's Global Leadership at Rutgers University. She is a founder of SAKHI for South Asian Women. Ms. Dutt is a member of the Council on Foreign Relations and currently serves on Boards of WITNESS, the Open Society Institute US Programs, and Games for Change, and on the Rights Working Group Steering Committee.

Location

New York, NY 10018
United States
40° 45' 21.9456" N, 73° 59' 38.2488" W

President & CEO, Breakthrough

Mallika Dutt is the President and CEO of Breakthrough, a global human rights organization that uses the power of media, pop culture and community mobilization to inspire people to take bold action for dignity, equality and justice. Ms. Dutt has served as Program Officer for Human Rights at the Ford Foundation's New Delhi Office and as the Associate Director of the Center for Women's Global Leadership at Rutgers University. She is a founder of SAKHI for South Asian Women. Ms. Dutt is a member of the Council on Foreign Relations and currently serves on Boards of WITNESS, the Open Society Institute US Programs, and Games for Change, and on the Rights Working Group Steering Committee.

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