Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

President & CEO, Breakthrough

Mallika Dutt is the President and CEO of Breakthrough, a global human rights organization that uses the power of media, pop culture and community mobilization to inspire people to take bold action for dignity, equality and justice. Ms. Dutt has served as Program Officer for Human Rights at the Ford Foundation's New Delhi Office and as the Associate Director of the Center for Women's Global Leadership at Rutgers University. She is a founder of SAKHI for South Asian Women. Ms. Dutt is a member of the Council on Foreign Relations and currently serves on Boards of WITNESS, the Open Society Institute US Programs, and Games for Change, and on the Rights Working Group Steering Committee.

Calling All Creative Thinkers! "Loved Bodies, Big Ideas" Contest

Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of the March 2011 "Endangered Species: Preserving the Female Body" conference, The Women's Therapy Centre Institute is hosting a BIG IDEAS contest.  All you have to do is answer this question:

What is one bold action that could make the world truly value the diversity of women and girls’ bodies?

For details, click here


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Controversy Over Super Bowl Ad

Member Organization: 
Ms. Foundation for Women

Fox News, Special Report with Bret Baier

Nationwide Study Finds That Teenage Girls Have Mixed Feelings About the Fashion Industry

Member Organization: 
Girl Scouts of the USA

February 10, 2010

 

 

Women as an economic opportunity

This article focuses on the banking and financial sector to demonstrate that even the most damaged sectors, in the current downturn can release significant sales and marketing value by crafting a more effective approach towards women.
 

URL: 
http://www.20-first.com/624-0-women-as-an-economic-opportunity.html

Marketing to Women Means Marketing to Men Too

This article focuses on the need for consumer goods companies to target both men and women in their advertising, not just women. By appealing to “parents and children” and not “mothers and children,” companies will gain access to a new market opportunity.
 

URL: 
http://www.20-first.com/303-0-marketing-to-women-means-marketing-to-men-too.html
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