Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Calling All Creative Thinkers! "Loved Bodies, Big Ideas" Contest

Do you have ideas on how to transform our body-hating culture into one of size acceptance and body love?  Submit them today!  As part of the March 2011 "Endangered Species: Preserving the Female Body" conference, The Women's Therapy Centre Institute is hosting a BIG IDEAS contest.  All you have to do is answer this question:

What is one bold action that could make the world truly value the diversity of women and girls’ bodies?

For details, click here


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Controversy Over Super Bowl Ad

Fox News, Special Report with Bret Baier

Women as an economic opportunity

This article focuses on the banking and financial sector to demonstrate that even the most damaged sectors, in the current downturn can release significant sales and marketing value by crafting a more effective approach towards women.
 

URL: 
http://www.20-first.com/624-0-women-as-an-economic-opportunity.html

Marketing to Women Means Marketing to Men Too

This article focuses on the need for consumer goods companies to target both men and women in their advertising, not just women. By appealing to “parents and children” and not “mothers and children,” companies will gain access to a new market opportunity.
 

URL: 
http://www.20-first.com/303-0-marketing-to-women-means-marketing-to-men-too.html

WMC Speaks Out About Anti-Choice Ad

January 28, 2010 posted by admin

The Women's Media Center has launched campaign protesting CBS's decision to air a Focus on the Family ad during the Super Bowl this year. Check out this video they released as part of the campaign:

 

 

Submit your own video here.


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