Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Women and Social Media in 2012

 BlogHer has been conducting studies about women and their social media habits for the past five consecutive years. Each year we look at emerging media platforms and measure the purpose, trust and influence levels for blogs and other social media channels.

Methodology:

The 2012 study was fielded across BlogHer's network (37+ million unique visitors) and 3,000 blogs. For the sake of comparison, the survey was also fielded to a total U.S. online general population on a panel provided by Vision Critical. There were a total of 2,071 women included in the combined BlogHer and U.S. samples.

URL: 
http://www.blogher.com/women-and-social-media-2012

Volunteering in the United States, 2011

The volunteer rate rose by 0.5 percentage point to 26.8 percent for the year ending in September 2011, the U.S. Bureau of Labor Statistics reported today. About 64.3 million people volunteered through or for an organization at least once between September 2010 and September 2011. The increase in the volunteer rate in 2011 followed a decline of equal size in 2010.

These data on volunteering were collected through a supplement to the September 2011 Current Population Survey (CPS). The supplement was sponsored by the Corporation for National and Community Service. The CPS is a monthly survey of about 60,000 households that obtains information on employment and unemployment among the nation's civilian noninstitutional population age 16 and over. Volunteers are defined as persons who did unpaid work (except for expenses)
through or for an organization. For more information about the volunteer supplement, see the Technical Note.

Volunteering Among Demographic Groups

URL: 
http://www.bls.gov/news.release/volun.nr0.htm

Women across generations: expectations and aspirations

 Almost every week there is a new headline about women’s position in society: on unemployment, parenting, women having or not having ‘it all’, the gender pay gap, and women’s representation in politics and on company boards.

And while there has certainly been progress for many women in the UK – as shown by more women entering the workforce and gaining educational qualifications – persistent challenges such as the pay gap and under-representation in many areas of society remain. This, alongside dynamic social and demographic trends, highlights the diversity of families in today’s society.

URL: 
http://ippr.org/research-project/44/8462/women-across-generations-expectations-and-aspirations
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