Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Would Women Leaders Have Prevented the Global Financial Crisis? Implications for Teaching about Gender and Economics

Would having more women in leadership have prevented the financial crisis? This question challenges feminist economists to once again address questions of "difference" versus "sameness" that have engaged—and often divided—academic feminists for decades. The first part of this essay argues that while some behavioral research seems to support an exaggerated"difference" view, non-simplistic behavioral research can serve feminist libratory purposes by debunking this view and revealing the immense unconscious power of stereotyping, as well as the possibility of non-dualist understandings of gender. The second part of this essay argues that the more urgently needed gender analysis of the financial industry is not concerned with (presumed) "differences" by sex, but rather with the role of gender biases in the social construction of markets.

URL: 
http://www.ase.tufts.edu/gdae/Pubs/wp/11-03NelsonWomenLeaders.pdf

September 2011 Short Survey: Networking and Social Media Usage

W‐Biz Insight panelists participated in a very short survey this September 2011. They shared about their networking and social media usage. About one‐fourth of panelists reported that they attend a networking event at least once a week, while about one‐third attend an event one to three times a month. About 15% of panelists rarely or never attend networking events.

 
Seventy‐eight percent of all survey respondents use social media for their businesses, and 55.3% use social media at least once a week. The type of social media used most frequently is LinkedIn at 88.0%. This is followed closely by Facebook (75.2%), Twitter (59.0%), and a blog (44.4%). Among those women business owners who use social media at least once a week, 89.2% use LinkedIn, 83.1% use Facebook, and 71.1% use Twitter.
URL: 
http://www.womensbusinessresearchcenter.org/Data/practicearea/sept2011shortsurve/september_2011_short_survey.pdf
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