Advertising, Marketing & Stereotypes

Women make over 80 percent of purchasing decisions in the U.S. and are primary consumers of a wide spectrum of products and services, but they are significantly underrepresented in the advertising and marketing fields. The advertising sector is overwhelmingly male-dominated and managers and account executives continue to rely on sexualized and objectified images in their marketing. Such campaigns can be harmful to women and girls in reinforcing stereotypes about consumer preferences and gender roles. Marketing to “tweens” (ages 8-12) and teens has added new psychological and economic pressures on girls to conform to unrealistic standards and increase consumption.

Salander/Blomqvist: Challenging Stereotypes

Date/Time: 
10/22/2011

The Elizabeth A. Sackler Center for Feminist Art of the Brooklyn Museum and Have Art: Will Travel! Inc. invite you to a panel on October 22, 2011; 2-4:00 PM; at the Brooklyn Museum that will explore the main characters in The Millennium Trilogy by Stieg Larsson. Moderator Linda Stein; Speakers: Jimmie Briggs, Michael Kimmel, and Shelby Knox. For more information, click here.

Salander/Blomqvist: Challenging Stereotypes

The Elizabeth A. Sackler Center for Feminist Art of the Brooklyn Museum and Have Art: Will Travel! Inc. invite you to a panel on October 22, 2011; 2-4:00 PM; at the Brooklyn Museum that will explore the main characters in The Millennium Trilogy by Stieg Larsson. Moderator Linda Stein; Speakers: Jimmie Briggs, Michael Kimmel, and Shelby Knox.

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